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On Wednesday I attended an Insider breakfast event hosted by Douglas Friedl at the Mercure Holland House Hotel, Cardiff. The event was well organized with a particularly good turnout from Welsh industry. Structured around a panel debate, to launch Made in Wales Awards 2012, the audience had been invited to submit questions in advance. The questions covered a broad range of issues including skills, infrastructure and the wider perception of Wales as a brand. My question centred on the panel’s view of environmentally and socially responsible design within their vision of sustainable growth. Their responses to my question are summarised here.

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Last week I attended and presented at the LCA in Business Conference in Lille, France. With an attendance of 270 people from 20 countries, these two days were jam-packed and extremely informative. Not only for my own personal interest in LCA but also in helping me understand how I can improve the LCA to Go project.

I came away from the conference with 4 key thought-provoking lessons.

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I am working on content this morning for a workshop Frank has been organising for next week. We will be working with a small number of new enterprises that are part of a programme run by the Welsh Homeless charity Llamau. The question is how can design help these new enterprises do what they but do it better.

I have been asking different people what can be done for young/new entrepreneurs and social enterprises in Wales on a wider scale a lot since an event E:DN ran earlier this year. What I have been asking is how can we scale up support and offer something (from the Welsh design community) that is meaningful and high value. The main message that I get back is that everyone wants to help but unsure what direction to take or what can be offered. There is a need for clarity.

At the moment I think the simplest option will be to suggest something which is normally contentious in the design community… pro-bono work. There are already plenty of examples of designers and architects offering a certain % of their time to work on pro bono projects for social good. Some of these are formal e.g. the 1% network and Open IDEO and other are less formal e.g. Fiona Bennie from Forum for the Future is now offering a 1/2 day a month to work pro bono on sustainable projects.

So my suggestion is that whatever is created for the workshop next week forms the basis of a tool that can be used by social enterprises across Wales. Depending on the feedback from the enterprises next week, I will discuss the tool with the Welsh design and social enterprise community to explore how this can be supported on longer term basis through pro bono input and support.

Another option (to be explored later) will be to work with the new creative industries apprenticeship programmes to leverage some time for other social impacts.

If you have any initial comments let me know.

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data-viz

Yesterday I visited HM Treasury for Visual Camp. This was an event that brought together designers and policy makers to explore how we can use visualisation to improve what we do and how we do it. Prior to the event I submitted two options/scenarios to explore. The organisers asked me to introduce one of these – “explaining policy to designers and design to policymakers”.

There were three parts to this scenario.

  1. There is a broad lack of understanding of design in policy circles. Policy makers understand innovation (especially technical innovation) but they don’t have the tools to understand design from a policy perspective.
  2. Designers don’t really understand policy. As designers are moving into new spaces such as social innovation it is becoming clear that there is a lack of understanding of policy process and delivery (power & control)
  3. Policy makers could benefit from design. We need to innovate on how we shape and deliver policy and strategic design tools can help with this.
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