On Wednesday I attended an Insider breakfast event hosted by Douglas Friedl at the Mercure Holland House Hotel, Cardiff. The event was well organized with a particularly good turnout from Welsh industry. Structured around a panel debate, to launch Made in Wales Awards 2012, the audience had been invited to submit questions in advance. The questions covered a broad range of issues including skills, infrastructure and the wider perception of Wales as a brand. My question centred on the panel’s view of environmentally and socially responsible design within their vision of sustainable growth. Their responses to my question are summarised here.
I presented at Business In The Community’s annual Mayday Summit last week. The key message I wanted to communicate was the value of creativity, through design and innovation, in delivering a Zero Waste Wales. The evolution of Orangebox’s product portfolio clearly demonstrates design as both a tool and a strategy for waste reduction across the lifecycle of a product.Tweet Read More