On Wednesday I attended an Insider breakfast event hosted by Douglas Friedl at the Mercure Holland House Hotel, Cardiff. The event was well organized with a particularly good turnout from Welsh industry. Structured around a panel debate, to launch Made in Wales Awards 2012, the audience had been invited to submit questions in advance. The questions covered a broad range of issues including skills, infrastructure and the wider perception of Wales as a brand. My question centred on the panel’s view of environmentally and socially responsible design within their vision of sustainable growth. Their responses to my question are summarised here.
May, 2012 Monthly archive
Orangebox – Designing Out Waste
View more PowerPoint from E:DN Ecodesign Centre
I presented at Business In The Community’s annual Mayday Summit last week. The key message I wanted to communicate was the value of creativity, through design and innovation, in delivering a Zero Waste Wales. The evolution of Orangebox’s product portfolio clearly demonstrates design as both a tool and a strategy for waste reduction across the lifecycle of a product.
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