Ecodesign at the Cylch Conference 2011

Earlier this week I had the pleasure of speaking at the Cylch Conference 2011 in Llandudno, along with attending the Wales Recycling Awards. I always feel inspired by the commitment, enthusiasm and activities of Cylch’s members network of social enterprises. This event was no exception.

My presentation focused on the role of ecodesign, particular in the context of the enterprises that recover and reuse products, such as furniture, electrical goods and clothing. I spoke about retaining material value through smarter recovery, adding value through design and the need for real partnership between sectors (e.g. designers, manufacturers, social enterprises, educators and government). I also reminded them that they are successful businesses in their own right.

I also posed the question “how are you contributing to the sustainability agenda?” reminding them that good intentions are not enough. We need sustainable businesses and sustainable results. I challenged them to go out and lead the way, retain their values and inspire others to follow.